European urban destinations’ attractors at the frontier between competitiveness and a unique destination image: a benchmark study of communication practices

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dc.contributor.author	Vinyals-Mirabent, Sara
dc.date	2019
dc.identifier.citation	Vinyals-Mirabent S. European urban destinations’ attractors at the frontier between competitiveness and a unique destination image: a benchmark study of communication practices. Journal of destination marketing & management. 2019;12:37-45. DOI: 10.1016/j.jdmm.2019.02.006
dc.identifier.citation	2212-571X
dc.identifier.citation	http://dx.doi.org/10.1016/j.jdmm.2019.02.006
dc.identifier.uri	http://hdl.handle.net/10230/41734
dc.format	application/pdf
dc.language.iso	eng
dc.publisher	Elsevier
dc.relation	Journal of destination marketing & management. 2019;12:37-45.
dc.relation	info:eu-repo/grantAgreement/ES/1PE/CSO2014-59896-P
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.rights	© Elsevier http://dx.doi.org/10.1016/j.jdmm.2019.02.006
dc.subject	Destination branding
dc.subject	Destination attractors
dc.subject	Online communication
dc.subject	Projected brand image
dc.subject	Competitiveness
dc.subject	Destination image
dc.subject	Official websites
dc.title	European urban destinations’ attractors at the frontier between competitiveness and a unique destination image: a benchmark study of communication practices
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/acceptedVersion
dc.description.abstract	The attractors of a destination are key elements of its appeal and play a vital role in the destination's success. Attractors such as architecture or culture have been identified as essential features of the destination's competitiveness and as distinguishing features useful for differentiating the destination's image from that of competitors. However, the limit between these two attractor roles is not yet definite. This investigation analyzes the function of different attractors in communication practices within the niche of European urban destinations. The study uses content analysis to identify the similarities and differences among the official communication of the 12 most popular urban destinations in Europe. The results point to tourism products and packages, cultural attractions, and gastronomy as critical elements for competing in this specific market. It further highlights that attractors such as history, accommodation, and leisure attractions act as the main sources for differentiation among the European cities.
dc.description.abstract	This research work has been partially funded by the project ‘The tourist on the Web: Informational habits and destination choice. ITOURIST’ (CSO2014-59896-P) of the Ministry of Economy and Competitiveness, Spanish Government.

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