Articles publicats Escola Universitària Mediterrani (centre adscrit)

Universitat de Girona Facultat de Lletres

La Universitat de Girona és una institució pública que cerca l’excel·lència en la docència i en la recerca, i que participa en el progrés i el desenvolupament de la societat, mitjançant la creació, transmissió, difusió i crítica de la ciència, la tècnica, les humanitats, les ciències socials i les arts.La Universitat de Girona està arrelada al país i a la cultura catalana i és un dels principals motors econòmics i culturals del seu entorn. Al mateix temps, expressa la vocació d’universalitat i d’obertura a totes les tradicions, avenços i cultures.La Universitat té la seva seu a la ciutat de Girona i s’integra en el sistema d’universitats públiques catalanes.


Si sou autor/a d’algun document elaborat en l’àmbit de la Universitat de Girona i voleu publicar-lo a RECERCAT, contacteu amb recercat@udg.edu.

Recent Submissions

Turismo de proximidad en la ciudad de Barcelona: factores de motivación y rechazo de un modelo turístico sostenible 

Gutiérrez-Aragón, Óscar; Puiggrós, Elena; Fondevila i Gascón, Joan Francesc; Duran Moreno, Alba (2025-07-31)

Since the 1992 Olympic Games, the Barcelona's popularity, supply and demand for tourism have grown exponentially, turning the city into a destination whose sustainable management is increasingly complicated (overtourism). ...

Relación entre la brecha salarial de género y la brecha generacional: el caso del sector veterinario español 

Gutiérrez Aragón, Óscar; Gassiot Melian, Ariadna (2020-09-25)

La existencia de una brecha salarial generacional, por la que los trabajadores más jóvenes, por empleos similares, reciben salarios peores que sus compañeros de más edad, en la actualidad es generalmente admitida desde ...

Impacto del turismo deportivo sobre la masa social y la economía de un club de fútbol: el caso del F.C. Barcelona 

Gutiérrez Aragón, Óscar; Gassiot Melian, Ariadna; Martín-Guerrero, Lydia (2023-07)

The main objective of this study is to evaluate the impact that sports tourism has on the members and fans of the football club F.C. Barcelona and on the economy of the club and the city where it is located. Quantitative ...

Uso, aceptación y repercusión de las redes sociales y los influencers en el sector ecuestre 

Gutiérrez-Aragón, Óscar; Gassiot Melian, Ariadna; Alabart Algueró, Júlia (2021-06-14)

Influencers have gained an important place in many companies' business strategies since they convey trust and confidence to those who follow them. Their use as promotion tools is widespread in the sports field. However, ...

Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis 

Fondevila i Gascón, Joan Francesc; Berbel, Gaspar; Muñoz González, Mónica; Mir Bernal, Pedro; Puiggrós, Elena (2015-12-31)

This paper tries to demonstrate that virtual communities or social media influence the decision to buy tourism products. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are ...

Use of social networks for hotel reservations in young people: empirical analysis 

Fondevila i Gascón, Joan Francesc; Puiggrós, Elena; Muñoz González, Mónica; Mir Bernal, Pedro; Berbel, Gaspar; Gutiérrez, Óscar; Feliu, Lluís; Santana, Eva; Rom, Josep (2016)

This research tries to demonstrate that social networks (mainly used through smartphones) influence the decision to buy tourism products, specifically in the rate for young users (up to 29 years old). In the methodology, ...

Experimental Study on the Utility and Future of Collaborative Consumption Platforms Offering Tourism Related Services 

Fondevila i Gascón, Joan Francesc; Berbel, Gaspar; Muñoz González, Mónica (2019-03-25)

The present study analyzes four well-known online platforms used in the tourist industry for travelling, accommodation, eating, and touring (Blablacar, Airbnb, Eatwith, and Trip4real). The objective is to analyze the utility ...

Adaptations versus original film premieres trends in broadband society: a comparative analysis = Tendencias de las adaptaciones versus estrenos cinematográficos en la sociedad de la banda ancha: análisis comparativo 

Fondevila i Gascón, Joan Francesc; Berbel, Gaspar; Blanco, Cristian (2023-03-14)

In the era of the Broadband Society, cloud journalism, and streaming, the film industry is trying to modify traditional distribution channels. The adaptation of literary classics was one of the most widespread practices ...

Ventajas del proceso de digitalización hotelera: un estudio de caso experimental = Advantages of the hotel digitization process: case and experimental study 

Fondevila i Gascón, Joan Francesc; Bosch Vilarrubias, Marta; Puiggrós, Elena; Pérez Recouso, Joquin-Elías (2024-07-28)

The digitization process in the tourism sector and, specifically, in the hotel sector, has been carried out for some years, although the quantification of the benefits derived from it is not usual in scientific environments. ...

Análisis de las estrategias de marketing digital para el Park Güell = Analysis of digital marketing strategies for Park Güell 

Fondevila i Gascón, Joan Francesc; Puiggrós, Elena; Gutiérrez-Aragón, Óscar; Galindo Reyes, Júlia (2024-02-29)

Digital marketing has enhanced tourism promotion for destinations and attractions. In the era of broadband and globalisation, marketing is used to optimise both by improving visibility and creating added content and ...

Business Tourist Segment: Empirical Analysis in Spain about the Influence of Social Media and Smartphone in Reservations for Hotels 

Fondevila i Gascón, Joan Francesc; Berbel, Gaspar; Muñoz González, Mónica; Mir Bernal, Pedro; Puiggrós, Elena; Sierra Sánchez, Javier; Tena León, Marta; Santana, Eva; Rom, Josep; Ordeix Rigo, Enric (2016-03-14)

Smartphones and social media influence the decision to buy tourism goods, especially in the case of business. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly ...