dc.contributor
Von Heimendahl, Philipp
dc.contributor
Woerndl, Franz
dc.contributor
Ruiz Boqué, Sílvia
dc.contributor.author
Esquius Serra, Marc
dc.date.issued
2010-10-19
dc.identifier
https://hdl.handle.net/2099.1/11292
dc.format
application/pdf
dc.publisher
Universitat Politècnica de Catalunya
dc.rights
Restricted access - confidentiality agreement
dc.subject
Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject
Direct selling
dc.subject
New product launch strategies
dc.title
Successful product launch in a direct sales environment from the headquarters point of view
