Study of the implementation of a store of creative design objects in Barcelona

Abstract

Desenvolupar l'estudi de viabilitat de la implantació una botiga de productes de disseny creatiu (del tipus tienda palacios, faurear, artentino, dekosas, morph, etc.) al barri del Born de Barcelona. El projecte està basat en un projecte real que disposa ja d'ubicació concreta.

This study will focus its intentions on testing whether Design Thinking and Lean Startup methodologies can be applied to a traditional business as a design store in Barcelona. It investigates why design thinking is an effective framework for innovation and attempts to align the tools and methods of this approach within a traditional store, while helping the founder on developing a product or service to offer. The report uses academic sources on Design Thinking and Lean Startup methodology approaches to critically analyse their importance in the context, to explore whether they are appropriate in this kind of sector. Furthermore, an important part of the study focuses on implementing these methodologies and its consequent result. At a time when businesses struggle in Barcelona to offer new products or differentiate themselves from a growing demand of same stores, the scope of this research aims to set up a viable framework to apply Design Thinking and Lean Startup methods in an established design store