dc.contributor.author
Bartual Figueras, M. Teresa
dc.contributor.author
Turmo Garuz, Joaquín
dc.date.issued
2020-05-08T08:14:09Z
dc.date.issued
2020-05-08T08:14:09Z
dc.date.issued
2020-05-08T08:14:10Z
dc.identifier
https://hdl.handle.net/2445/159297
dc.description.abstract
Agricultural cooperatives are an important tool for the survival of rural areas, competing against current trends in business concentration and maintaining social cohesion. This article analyses the competitive strategies adopted by a Spanish rice cooperative. The analysis is based on in-depth interviews with farmers, directives and public information related to the sector and the cooperative. The brand strategy, differentiation and diversification in products related to rice, have been the most significant variables. The key factor has been the acquisition of a relevant brand in the market. The system of participatory governance adopted and the leadership of the Board have also been relevant
dc.format
application/pdf
dc.publisher
Globeedu Group
dc.relation
Reproducció del document publicat a: https://doi.org/10.24940/theijbm/2019/v7/i6/BM1905-054
dc.relation
International Journal of Business & Management, 2019, vol. 7 , num. 6, p. 166-176
dc.relation
https://doi.org/10.24940/theijbm/2019/v7/i6/BM1905-054
dc.rights
(c) Bartual Figueras, M. Teresa et al., 2019
dc.rights
info:eu-repo/semantics/openAccess
dc.source
Articles publicats en revistes (Economia)
dc.subject
Cooperatives agrícoles
dc.subject
Economia agrària
dc.subject
Agricultural cooperatives
dc.subject
Agricultural economics
dc.title
Competitive Strategies in Agricultural Cooperatives: The case of a Rice Cooperative, Catalonia, Spain
dc.type
info:eu-repo/semantics/article
dc.type
info:eu-repo/semantics/publishedVersion
