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dc.contributor.author | Scolari, Carlos Alberto, 1963- |
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dc.date | 2018 |
dc.identifier.citation | Scolari CA. Transmedia branding: brands, narrative worlds, and the McWhopper peace agreement. Semiotica. 2018 July 20:17 p. DOI: 10.1515/sem-2016-0216 |
dc.identifier.citation | 0037-1998 |
dc.identifier.citation | http://dx.doi.org/10.1515/sem-2016-0216 |
dc.identifier.uri | http://hdl.handle.net/10230/35359 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | De Gruyter |
dc.relation | Semiotica. 2018 July 20:17 p. |
dc.rights | info:eu-repo/semantics/embargoedAccess |
dc.rights | © De Gruyter Published version available at https://www.degruyter.com/view/j/semi.ahead-of-print/sem-2016-0216/sem-2016-0216.xml http://dx.doi.org/10.1515/sem-2016-0216 |
dc.subject | Transmedia |
dc.subject | Storytelling |
dc.subject | Branding |
dc.subject | Transmedia worlds |
dc.subject | Narrative |
dc.subject | User-generated contents |
dc.title | Transmedia branding: brands, narrative worlds, and the McWhopper peace agreement |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/publishedVersion |
dc.description.abstract | |
dc.description.abstract |